Why work with Paul?

Hey, I'm Paul
I help product teams build confidence around problem exploration and solution validation. I'm a trained User Experience professional and I have deep industry experience.

I cover all aspects of the product design journey. I'll partner with you to create compelling products. I'll also be there to help you scale by establishing design best practices, sourcing great design talent and building a design team.

Wanna learn more or Interested in working with me?

Design Leadership

Follow me as I use storytelling to walkthrough my journey and impact as a Product Design Leader

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Mercaso PoS + IQ @Mercaso

Stepped in to help Mercaso grow their product feature set beyond their MVP. This project focused on 2 new core feature - AI-powered E-commerce dashboard and product insight hub.

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Product Design @Talawa.ai

Building a platform to help companies and businesses elevate their brand from start to scale using the power of AI.

Ask Data @Salesforce

Led the design effort for Natural Language analytics - a first of it’s kind, award winning project in BI at the time.

Vizable @Tableau

Worked on Tableau’s innovative mobile analytics app. Vizable got a FastCompany Design Award mention.

My Values

I understand that great collaboration is impossible without Trust. I will strive to earn your Trust.

Trust

I am a designer with Top design training and deep industry experience. I want to prove that good design is the ultimate value-add.

Value

I skillfully apply tried and tested methodology in my work. When necessary, I experiment and create new patterns.

Artisanship

What Others Say

Paul is one of my favorite people. He's a talented design craftsman that comes loaded with deep skills across the user experience design sub-disciplines. Paul drives quality and care in all the work he does, whether that's designing product experiences or building strong relationships with his peers.

Paul is a natural leader and uses his great skills, wit, kindness, and humility to draw people toward him. I worked directly with Paul at Tableau and was impressed with his focus on personal growth and relationship building.

The design work Paul delivered for Tableau products was exceptional - specifically his efforts leading design to integrate natural language processing with the Tableau platform. Working with Paul made me and those around him designers, and better people.

Mike Watt - Lead Designer @Google
About Me

Hey, I'm Paul

My design journey began as a curious Software Engineering student, sparked by a visiting CMU professor's introduction to HCI.
This led me to pursue a graduate program at Georgia Tech, where I gained a strong foundation in UX research.

Eager to apply my knowledge in industry, I transitioned to UX design, working on diverse projects across startups and large tech organizations. In recent years, I've shifted towards design leadership to scale my impact.

It's been a fulfilling journey, and I look forward to creating many more exciting memories in this field.

Contact Me
paul@idysynth.global